Power of digital marketing to enhance an agro thech company’s to push forward despite offline and online challenges: a study on pranisheba’s efforts

Abstract

This internship aimed to gain in-depth knowledge of the digital marketing strategies used by Adorsho PraniSheba, a small startup in Bangladesh that focuses on agrotech to revolutionize the traditional markets of agricultural products and livestock. During the Internship, I was responsible for sorting and collecting resumes for different roles in the company. I coordinated the candidate's interview for the company's efficiency. Furthermore, a database had to be created and maintained, which focused on networking the company. In addition, cross-functional communication and coordination were used to brainstorm new digital marketing strategies and implement them. Once completed, monitoring was done to understand whether the strategies performed as expected. To get a proper understanding of PraniSheba, qualitative analysis was done in the form of interviews with current employees as well as a literature review to understand the industry in depth. Overall, what could be seen in the company is that they are growing, however, it is still not substantial. The industry is full of competitors making it hard for new startups to grow. As a result, various recommendations have been made based on the company's condition.