Service marketing report on Ogilvy & Mather, Bangladesh

Abstract

This internship report stresses on the work involvement and service related experiences I have assembled as an Intern in the Digital Services Department of Ogilvy & Mather Communications (Pvt.) Ltd from May 14, 2017 until August 13, 2017. In this report, I essentially have consolidated my involvement with Ogilvy and Mather particularly on service marketing. Since its commencement in 2008 in Bangladesh, Ogilvy & Mather has dependably been moderating quality service and now it is one of the famous and greatest publicizing organizations in the nation within a very short time. In this report, I have incorporated a rundown of their customers and brands they are overseeing. Afterward, I examined about their service quality. At that point, I have talked about the clients' expectations and perceptions. This report will serve as a great data for the marketers. Ogilvy & Mather has a decent internship program. Office individuals need to work much to uplift a brand. There is an agency- client gap in Bangladesh, on the off chance that it can be lessened, it might make the works for both the gatherings effectively. Once more, organizations and corporates are not considering advanced showcasing correspondence important till now. More interests in digital media is required which may give a better visibility of the brands and make the promoting and showcasing air more delightful which may astonish individuals with its magnificence.