Challenges of merchandising in Pridebay Holdings: a garments buying house

Abstract

Garments buying house is like a link that holds the chain of buyers and suppliers of readymade garments together. Pridebay Holdings is one such buying office that is constantly trying to give the best service to its international clientele, as well as bringing in more orders to the apparel manufacturers of Bangladesh. As I had the privilege of doing my internship in this organization, I got to see the whole process of merchandising first hand. Merchandising department keeps a buying house alive, but it is a challenging occupation that requires a lot of focus and persistence. Keeping the merchandising process running smoothly can have its fair share of hiccups. A small piece of wrong information has the power to disrupt the entire process and cause serious trouble for the organization. That is why I have chosen challenges of merchandising as my study topic. By collecting Primary data from observation, speaking to my on-site supervisor and other employees, and a survey questionnaire, and collecting secondary data from company documents, relevant articles, I tried to identify some of the problems that hinders the effectiveness and efficiency of Pridebay Holdings’ merchandising department. Using descriptive analysis, the issues have been numerically represented. Finally, I came to the conclusion that Pridebay should embrace certain changes such as arranging workshop for its staff, being more cautious while placing orders in factories and so on.