The perspective of Net Promoter Score (NPS) in Grameenphone Ltd.

Abstract

Customers are the asset of the company so that they are more valuable to serve. Grameenphone Ltd. is concern about the policy and legal obligation where the authority makes the process for better customer satisfaction. In this report, there is mentioned about Grameenphone Ltd. what is the business procedure as well as the perspective and effectiveness of NPS (Net Promoter Score).Net Promoter Score (NPS) measures the loyalty that exists between a provider and a consumer. The provider can be a company, employer or any other entity. The provider is the entity that is asking the questions on the NPS survey. The consumer is the customer, employee, or respondent to an NPS survey. The management of the company uses the tool to measure how the company is loved by customers. Grameenphone Ltd. is the leading telecommunications service provider in Bangladesh. The management of the company is very strong and customer centric. The company uses NPS to make it as one of the most powerful company of the country. In our dissertation report we will discuss how GP uses NPS to make it as a leading organization. The statistics table refers the accurate point where customers think what. Customers are the core assets to this company where it is essential to give more priority on satisfaction issues. This report will highlight more on customer issues actually what are the demands. Here data represent the ratio about customer thought. Moreover, the report refers the core service of GP that initialized only for customers. The preference of the study is massive for the future supervisors and for the business as well to contest in the modest market to hold the 1st place.