Customer satisfaction to Expressions Limited

Abstract

As a part of Internship program for Business Graduate students, each of the students needs an organizational attachment. Being attached with Expressions Limited, this study has been undertaken to fulfill the internship purpose. During a specified period of internship, the students are required to prepare a report on the organization from where he has completed his internship. Expressions Limitedis a private advertisement organization, which is operating its business last 5 years. The ad firm has achieved a tremendous success during this short span of time and established itself as a progressive and dynamic ad firm in the country. The ad firm is widely acclaimed by the business community, starting from small businessmen/entrepreneurs to the big traders/industrial group, including the top rated corporate clients who hold pragmatic outlook and financial solution. Mainly secondary data have been used to gather information which is necessary to prepare this study. Customer satisfaction is based on several critical principles. They include an independent, active and engaged Board of Directors which has the skill to properly evaluate and oversee the business process, business and financial performance, internal control and compliance structure and direct management on strategic and policy issues and also the service provided to the customer. On the other hand, the employees have to ensure that the company is providing the proper service to the client and they are happy with the service. Recognizing the importance of good customer service as a major factor in enhancing the efficiency of the organization. The organization depends on it for its complete growth in the competitive market.