Customer service marketing through general banking

Abstract

Export Import Bank of Bangladesh Limited has started journey as a private commercial bank on August 3, 1999. After few years of its successful operation, in 2004 it migrated into Shariah based Islamic Bank by identifying the stiff growth of the Islamic banking system in this Muslim country Bangladesh. This report illustrates a comprehensive scenario of customer satisfaction level of EXIM Bank. As a part of my Internship I have worked with all of the departments of the EXIM Bank of Banani branch. I divided this paper into two major parts. At the initial stage I tried to portray the bank‟s overall picture. In the next stage I tried to explain the general banking activities, products & services at the bank and the customer satisfaction level of EXIM Bank. Here, in this report I have also conducted a Descriptive survey research. Mainly, I have made this report based on my working experience at Banani branch. Based on this survey I have recommended How EXIM bank can perform Marketing activities, through General Banking service. From the observation of this Internship, I found out some critical issues and problems about EXIM Bank and tried to give some possible recommendations regarding the topic and I expect that it will be helpful for the bank as well.