Path towards mass communication & interaction of polar carnival

Abstract

Bangladesh is a developing country and stepping towards digital era quite fast. Throughout the time, the way of marketing to reach to the core of people’s mind is also changing rapidly. Advertisers are using more and more different strategies for customer retention and to get attention from potential consumers. In my report I explained consumers purchasing behavior and how we make consumers to engage with the campaign and strategies to enter consumers mind using USP of client. I also mentioned my experience of a campaign in which I was assigned as dedicatedly to work for the campaign and the success rate that came out of it by crossing the KPI given by the client.