Analytics of Binge and their marketing strategies

Abstract

The paper discusses the ins and outs of the OTT industry in Bangladesh. The OTT industry is one of the fastest growing sectors all over the world. In Bangladesh, the concept of OTT was introduced a bit later than some other countries. However, the platforms have seen comparatively low growth compared to the other countries and so a thorough research on it was very much necessary to understand the dynamics of OTT platforms and their slow growth. To that end, an in-depth survey was done on a set of participants which helped in closing in on understanding the problems that are responsible for the slow growth and some recommendations as to how the OTT platforms in Bangladesh can overcome them.