Analysis of the integration of Apex rewards loyalty program

Abstract

The internship thesis stresses on the analysis of Apex Rewards which is a newly launched loyalty program by Apex Footwear Limited. I have managed to put together this report since I had an experience as an Intern in the Marketing Department of Apex Footwear Limited from 7th January, 2019 to 7th April, 2019. The report mainly details the functionality of Apex Rewards program and how it has led me to use it as an instrument in order to analyze the customer satisfaction of the Apex shoppers. The report also gives a brief outline of Apex Footwear Limited and their journey into the footwear market. Moreover, the term paper also entails the whole consumer satisfaction analysis and survey responses. The summarized results have been illustrated with statistical charts for visual aid. The primary objective of the project was to decipher the base which Apex Rewards were holding since its launch and to monitor the level of satisfaction and standing the shoppers have towards Apex. I believe the report will serve as a good reference for Apex as well as other companies who are willing to put out loyal programs in the future. Apex has a very well rounded and engaging internship program which has enabled me gain a great corporate and practical experience thus making my transition from academia to profession very smooth and less complex. Due to this exposure, I have also managed to put forward recommendations that will be aiding in the future for Apex Rewards and the company itself.