Marketing practice of the brand “Savlon”

Abstract

A company's financial performance is contingent upon its marketing skills. All other departments, including finance, operations, accounting, and others, will not run well without marketing strategies, because all departments are interconnected. The basic objective of marketing for a business is to determine the true demand for its products and services, communicate with customers, and supply those goods. Few characteristics, such as the product's quality, price, and how customers perceive it, have a significant impact on the product's ability to sell well. In the end, the primary objective of marketers is to assist a product establish positioning and a favorable image in the minds of consumers. Advanced chemical Industry (ACI) Limited is one of the biggest companies in Bangladesh that began with family-oriented merchandise. Savlon is one of the prestigious market-leading products on which I worked throughout my internship. In this internship report, I examined the "Marketing Practices of the Brand 'Savlon." I've endeavored to determine their strengths, weaknesses, opportunities, and threats. ACI Limited has effectively established itself on the market through their Savlon goods, despite the fact that they also provide a variety of other items. In addition to discussing the market share of Savlon in this study, I have also tackled the segmentation, targeting, and positioning strategy for Savlon goods. ACI Limited has a stable distribution channel, allowing their Aerosol to be available across the nation. I have also examined advertising and promotional strategies in this paper. In addition, I discovered that Savlon is the current market leader, but that its rivals are attempting to capture its share of the market with their unique new ideas and upgraded marketing strategies. And based on all the facts and analysis, it can be stated that Savlon is currently the market leader due to the quality and efficiency of their distribution system.