Marketing mix strategy of Mutual Trust Bank Limited

Abstract

This report is an overview of 3 months of internship experience at Mutual Trust Bank Ltd. Mutual Trust Bank Ltd. is one of Bangladesh's most successful banks. It has been recognized and acquired its reputation as a dynamic and customer-oriented company by providing the best services to its customers. It has maintained and established a new benchmark in different areas of Bangladesh. For example, :( Industrial, Foreign exchange business). Moreover, this report gives an overall working procedure of Mutual Trust Bank Ltd. Mutual Trust Bank Ltd. has different departments. The General banking department is one of the crucial departments within the organization. The General banking department plays a key role in directly providing different products and services and promotional activities to the customers. This report focuses on the operations and activities of the general banking team as well as the marketing mix strategy of Mutual trust bank Limited. The report also discusses my learning and reflection during my internship period.