Adaptation of employee engagement activities while working from home during Covid-19

Abstract

This report is an overall highlight of my internship experience at Marico Bangladesh Limited and is aimed towards the portraying an overview of the whole organization and my research project – “Adaptation of Employee Engagement Activities while working from home during Covid-19.” This report assesses the Marico Bangladesh Limited business overall and their day-to-day activities across the 13 departments. It shows an analysis of the industry competitiveness and MBL’s strengths and weaknesses portrayed through Porter’s Five Forces Model and SWOT Analysis. Furthermore, it has an in-depth information about how Covid-19 has affected employees and organizations and how it has impacted employee engagement leading to lower productivity rates. Also, Marico’s way of handling this situation has been discussed here and what measures they have taken to overcome it.