Social media marketing: a study on The Prestige Magazine

Abstract

In the era of internet, people tend to collect information in a matter of a click. Corporations takes the advantage of such tradition and create model for their products and services to reach out the news to mass audience. Such model is used in different social media to make the idea into a reality. This report gives an overview on how an online content portal, The Prestige Magazine, is creating their presence on social media and their strategies to engage the target markets through interactive contents. The Prestige Magazine is known as a premium lifestyle magazine based in Bangladesh who tries to establish creative contents and work on untapped market to let the audience know what they are unaware of. Before going for any publication, they are trying to establish a brand name on people’s mind using different social media platform. In the report, the different types of content and types of activity taken by the organization has been explained here. Moreover, some statistical data has been shown also to indicate the growth of the organization over the time. Strategically, The Prestige Magazine also follow the trending news every day and represent them with a magnificent visual. These strategy makes the organization unique than other creative agency, magazine etc.