Exploring possibilities in the stock market: a strategic recommendation for BRAC EPL Investment Limited in the investment banking sector

Abstract

The report compares BRAC EPL Investment Limited with the top merchant banks, analyze their products, services and practices to identify whether it is in a competitive position or not. The report examines important factors such as service offerings, pricing structure, technological integration and marketing strategies. Also, a questionnaire involving more than 116 respondents was administrated to explore public perception of the stock market and merchant banks particularly client expectations, experience and investment behaviour. The results uncover the broken windows of BRAC EPL Investment Limited, and the findings suggest areas where it can bring improvements. Moreover, this paper includes strategic recommendations for BRAC EPL to upgrade its service levels, infrastructural facilities, and technology introduction over other competitors. The report intends to benefit BRAC EPL Investment Limited as it refines its market positioning, enhances customer satisfaction, and secures future successes at a time when the financial sector remains extremely competitive.