The significance of search engine optimization tools and approaches in the realm of Digital Marketing

Abstract

As a BRAC University student, it is critical that we participate in a three month intensive training program to have a better understanding of the business sector and to directly experience its issues. As a result, I was given the chance to perform my summer internship at "Onelittleweb," an SEO and digital marketing firm, in order to achieve this goal. Digital marketing is gaining a lot more traction over traditional marketing approaches in this era of the digital world and internet. Search engine optimization, Social media marketing, Search engine marketing and other digital marketing tools and strategies are assisting businesses in gaining a significant market share advantage over competitors. The first section of the project report includes general information about the digital marketing industry and also the company background. Moreover, it talks about an overview of different digital marketing tools and techniques that my company where I finished my summer internship pursues. The section two of the project report consists of a survey on the value of various search engine optimization tools and strategies, as well as their significance in the digital arena.