Digital marketing practices for customer engagement and marketing strategy of businesses by Texort

Abstract

To reach out to potential clients, digital marketing is a strong tool for businesses of all types. It is a type of online marketing in which a specific brand message is created and shared on social networking sites. Posting text and image updates, video clips, and other content that engages linked audiences are some of the most popular activities. This report is practical research on a digital marketing agency. The presented paper is an internship paper done as part of the BBA Programs requirement of Brac University. This report is based on my work at Texort, a B2B marketing agency. It gives a high-level description of the company, as well as its key operations and services. In collaboration with the Texort Marketing Agency, this research on digital marketing is being conducted. Four factors consist are investigated in this research to see if they are adequately performed at the Texort in order to achieve success in online marketing. A questionnaire method was sent out to 53 people, and data was collected. Consistency and regularity in building sustainable customer engagement, providing brand value by understanding customers’ need, practicing efficient marketing campaigns, providing sufficient value to the clients, and using data and statistics are all essential factors in social media marketing success, according to the findings.