Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd.

Abstract

The paint industry in our country is rapidly growing and is becoming competitive. Berger Paints is a reputed brand in the paint industry and they are known for delivering high quality products for customer satisfaction. For years, the company applied many marketing strategies to keep a competitive advantage over other companies. In the past, some strategies failed and other strategies prevailed. Moreover, the company focuses on the human resource management policies and revises the policies to stay updated with the times and to retain employees. This report contains the effectiveness of the marketing tactics and human resource management practices that the globally recognized paint company Berger Paints utilizes. Some parts have been explained using survey method and other parts have been designed using previous data. Afterwards, some suggestions were made according to the result of the analysis on the research topic.