An overview of e-commerce businesses in developing countries: a comparative study between Uganda and Bangladesh

Abstract

E-commerce platforms are growing rapidly as a result of the spread of information technology all over the world, resulting in a significant impact on the business sector. This article compares Uganda and Bangladesh to provide an analysis of the state of e-commerce platforms in developing nations. It mainly describes various e-commerce platforms in both countries and how they have responded to the pre and post-Covid situations. E-commerce has greatly contributed in the development of both countries given its fewer requirements like buildings, storage space, insurance and many others. Using the literature review approach, this study concludes that there is a high demand for high-quality imported products mainly from the US and the UK as well as China, and the major consumers are middle-income earners as well as youths aged 18-30 years. However, the lack of thorough study that addresses topics outside situational imperatives limits our knowledge of what motivates e-Commerce among several other enterprises in emerging economies. This study, therefore, suggests that further research should be done to cover more aspects in line with e-commerce platforms mainly for developing countries.