A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh

Abstract

One of the most important factors in forming a consumer's opinion of a brand is event marketing. Everyone is getting into the area of experiential event marketing, from multinational corporations to little businesses. Asiatic EXP is a market-leading provider of BTL-based event marketing services. With the growing need for experiential event marketing, event-based companies like Asiatic EXP have found a lucrative market. As a market pioneer, Asiatic EXP benefited from several of the first-mover advantages, including limited to no competition, pricing control power, and even more. However, as more agencies join the event business, Asiatic EXP requires a double-check on their organizational and operational structure. The goal of this paper is to examine the link between the strategic planning team and the operations team, two of the most significant departments in any event marketing firm. Furthermore, the paper discusses the relevance of operational activities in terms of efficiency. The entire report was built around a descriptive case study with theoretical foundations. Secondary data was gathered using the internet to validate some of the primary data. The report also contains information on the organization's origin and history, as well as my roles and obligations of an intern in the Client Service department. I have undertaken all of the essential precautions to assure the report's quality. I genuinely hope that it provides all necessary information that is within my abilities to provide.