An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO

Abstract

ACI Logistics is a sister concern of ACI Limited and ACI Logistics’ main concern is the leading retail brand SHWAPNO.SHWAPNO LIFE is an integrated part of SHWAPNO. The ultimate objective of SHWAPNO is to reach a broader range of people of Bangladesh with their offerings. SHWAPNO gives special focus on serving people from different income group with convenient, affordable and reliable services. This report analyses on the activities of Customer Relationship Management in ACI Logistics Limited, SHWAPNO. The report intends to get an idea about the satisfaction level of the customers with the products / service and after-sales service of the organization. All the way through the report, I have tried to provide information about the sales, marketing strategy for the company according to my observation. At the end of the report I suggest some ideas which will be helpful in bring the overall effectiveness of the company. The Customer Relationship Management system in SHWAPNO is good. But there are always areas for improvements. Customer relationship management is crucial for every super-shop out there because the customer pool is increasing rapidly. The more delighted the consumers are, the more succeeded the organization will be.