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Effectiveness of rural intervention of Unilever Brands

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorRazzak, Mohammed Rezaur
dc.contributor.authorRashid, Abdur
dc.contributor.departmentBRAC Business School
dc.date.accessioned2014-07-03T08:31:15Z
dc.date.available2014-07-03T08:31:15Z
dc.date.copyright2014
dc.date.issued6/26/2014
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 28).
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.en_US
dc.description.abstractAlmost 70 percent of Bangladesh’s population lives in the rural areas. This segment, presents a huge opportunity for companies involved in Fast Moving Consumer Goods (FMCG) like Unilever. Unilever Bangladesh Limited understands the importance of rural marketing. Reaching the rural people is a challenging task, especially in Bangladesh where technology is very limited in this segment. Unilever Bangladesh Limited has come forward to help reduce this gap through Rural Activation Program with a 360 degree communication with rural people to bring light to the brand vision without any artifice. Unilever Bangladesh Limited took the initiative through a Rural Activation Program. This report is all about rural activation and how and which brands were promoted to the rural people. There were six brands, Fair & lovely, Closeup, Vim, Rin, Lifebuoy and Sunsilk. The main objective of the report is to find out the effectiveness/ success of the rural activation.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityAbdur Rashid
dc.format.extent39 pages
dc.identifier.otherID 10104033
dc.identifier.urihttp://hdl.handle.net/10361/3384
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBusiness administrationen_US
dc.titleEffectiveness of rural intervention of Unilever Brandsen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)