Integrated marketing communications tools of Bikroy.com Ltd

Abstract

This particular report is based on the internship program, partial requirement for the Bachelor of Business Administration (BBA) in BRAC University. The real objective of this report is to understand my learning, my commitment, my collaboration with associates, how I managed my troubles, my job understanding and how this entry level position has impacted my vocation designs in future. Entry level position at Bikroy.com was an extraordinary useful encounter for me. The report talks about pretty much all the issues of Documentation, enlistment procedure of Bikroy.com. Bikroy.com started its journey in 2012 and is working in diversified sections dedicated for both private and business advertisements for cars and vehicles, property, electronics, home appliances and personal items, sport and hobby items, and jobs. Both used and unused products are bought and sold at Bikroy.com. Earlier it was free for the individual as well as the companies to advertise their products in Bikroy.com website, but from 2017, the customer of bikroy.com has to pay a minimum amount to sell their product from BIkroy.com platform. Bikroy.com is available both in English and Bengali language so that people can understand more about the products. Even though Bikroy.com have been running their business for 7 years they are still the largest online buying and selling platform in Bangladesh. Around 94 % of people are dependent on them for buying and selling their products.