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Effectiveness of the HR system at Impress Group (Innovative Creation Ltd.)

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BRAC University

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Abstract

Innovative Creation Ltd. is a 360-marketing agency established in 2009 and is a concern of Impress Group, one of the most highly regarded and diversified conglomerates of Bangladesh. The main activities of our company are brand activation/ promotion, event management, social media campaign, public relation building, trade marketing, campaign run and other promotional activity etc. We have top notch companies of Bangladesh as clients some of those are Grameenphone, Nestle, Mercedes-Benz, Mitsubishi, Pathao, Suzuki, Honda, Coca-Cola, BRAC aarong, Bangladesh Army, Daraz, Bkash, BRAC bank and so on. We have successfully done these companies’ various activities like promotional, event management, campaign run etc. Recently we were one of the proud organizers of 4 top brands (Suzuki, Mercedes-Benz, Mahindra and KTM) in the 6th international Bike Show held in Bashundhara, Dhaka. It is a highly developed and organized company with a professional corporate working environment located in Banani, Dhaka. Effectiveness of HR in this organization is fantastic. Their policy and other stuff are highly modified and well-polished. Each policy and activity maintain a stable HR practice all over the office and employee friendly for every sector in such as leave or salary payroll system, attendance system, recruitment process, counseling with employees in case any emergency of any employee the HR team is always there to sort out. This makes it simple for Innovative Creation Ltd. – Impress group to get skilled workers who will aid the company in achieving its main objective to hold a perfect goodwill to all.

Description

Cataloged from PDF version of internship report.
Includes bibliographical references (page 44).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

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Type

Internship Report