Effectiveness of the HR system at Impress Group (Innovative Creation Ltd.)
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BRAC University
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Abstract
Innovative Creation Ltd. is a 360-marketing agency established in 2009 and is a concern of
Impress Group, one of the most highly regarded and diversified conglomerates of Bangladesh.
The main activities of our company are brand activation/ promotion, event management, social
media campaign, public relation building, trade marketing, campaign run and other
promotional activity etc. We have top notch companies of Bangladesh as clients some of those
are Grameenphone, Nestle, Mercedes-Benz, Mitsubishi, Pathao, Suzuki, Honda, Coca-Cola,
BRAC aarong, Bangladesh Army, Daraz, Bkash, BRAC bank and so on. We have successfully
done these companies’ various activities like promotional, event management, campaign run
etc. Recently we were one of the proud organizers of 4 top brands (Suzuki, Mercedes-Benz,
Mahindra and KTM) in the 6th international Bike Show held in Bashundhara, Dhaka. It is a
highly developed and organized company with a professional corporate working environment
located in Banani, Dhaka.
Effectiveness of HR in this organization is fantastic. Their policy and other stuff are highly
modified and well-polished. Each policy and activity maintain a stable HR practice all over the
office and employee friendly for every sector in such as leave or salary payroll system,
attendance system, recruitment process, counseling with employees in case any emergency of
any employee the HR team is always there to sort out. This makes it simple for Innovative
Creation Ltd. – Impress group to get skilled workers who will aid the company in achieving its
main objective to hold a perfect goodwill to all.
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Cataloged from PDF version of internship report.
Includes bibliographical references (page 44).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
Includes bibliographical references (page 44).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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Internship Report