Analysis of customer satisfaction level of Dutch Bangla Bank Limited, DBBL

Abstract

In the modern era, banks are playing a key role for the development of the economy. Like any other country, this case is same in Bangladesh as well. Nowadays, the elements of a bank have expanded to such an extent that it is considered as an exceptionally imperative specialist of advancement in a nation like our own. Because of their positive involvement in trade, business, industry and a host of other allied services, banks today represent very important part of any economy. Customer service has become so vital thing especially in the business sector whether it is locally or globally. Bank is one of them who give services to keep their place in this aggressive field. A bank ought to have a solid bond or association with their customers. Really the bank must be focused about the one center thing. That is KYC "know your client". Dutch Bangla Bank Limited is maintaining its business effectively in Bangladesh from March 28, 1991 onwards. Their survival is exists simply because of their customers and their collaboration. Their better administration and offices are up and coming to fulfill the majority of its clients. Along these lines, through great services and care better outcome can be accomplished and it is pivotal for the bank to hold its clients and achieve the craved organization objective. Client administration is expected to get a handle on the client and to proceed with the business exchange appropriately. By this, the client would be more cognizant about the item or services. The main object of the report is to analyze the level of customer satisfaction of Dutch Bangla Bank Ltd. During my internship program, I understood that DBBL always tried to offer new products and services to its customers to provide quality services.