Service marketing of Standard Bank PLC, principal branch, Dhaka

Abstract

This report details my experience with the Standard Bank PLC, principal branch for past two years in various desk regarding operational activities and at the same time service-related issues. Being a service oriented financial organization, Standard Bank PLC lacks in many places where they can improve to be more efficient and effective in their service. I was assigned in multiple desks with different tasks from time to time. Initially I was in the general banking department, where instant service is prioritized mostly. Later I was transferred to investment desk, where I analyzed the financial capability of a client to lend money, service is also essential here. The goal of the article is to asses the service marketing opportunity of Standard Bank PLC, where they lack, and how they can improve. The bank may improve its service marketing by using this study.