Develop marketing strategy for Shehnai Thai Chinese Restaurant

Abstract

A number of important issues and topics related to the restaurant business in Bangladesh and Shehnai Thai Chinese Restaurant have been discussed in the report. The first part of the report focuses on the various aspects of the restaurant business of Bangladesh. The list of the top major players of restaurant business of Bangladesh has been given. This part of the report ends with a brief analysis of the overall restaurant business of Bangladesh. The second part of the report mainly focuses on the position of Shehnai Thai Chinese compared to other Chinese restaurants. For a better understanding a competitor’s analysis of Shehnai restaurant has been included. The most important part of this report that has been covered included the some specific features of marketing strategy in restaurant business, review Shehnai restaurant competitive position and also made projection of customers volume. We also analyses company’s SWOT analysis and discussed about some critical observations where we think that, there is some scope of improvement. Based on these, we have given some recommendation.