General financial management and performance evaluation of Square toiletries limited

Abstract

Square Toiletries Ltd. (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "General Financial Management and Performance Evaluation of Square Toiletries Limited". It consists of the job responsibilities I was given during my internship in the Finance and Accounts department of STL. A detail about my critical observation is given about the way they record their daily transactions with their third parties, the way the measure their production workers performance, and also how they maintain good relationship with their retailers through winter gift promotional campaign. Then I also gave a description about my critical observation about the activities of STL including my recommendation to change some of their monitoring processes to increase revenue. Also, a detailed explanation of the profitability, liquidity and financial stability of STL over the last five years and its financial performance is compared to that of its competitor, Kohinoor Chemical Company Limited (KCCL). This is done through liquidity, solvency, activity and profitability ratios. All these calculations were done with the help of balance sheet and income statement of STL for the last five years. For KCCL, the calculations of ratios were done for the year 2014. Results of ratios are also discussed to evaluate STL's overall performance and remedial actions are also given to overcome any major area of weaknesses.