Employee perception of engagement activities and its effects on organizational pride at Banglalink

Abstract

Being one of the leaders of the digital revolution, Banglalink Digital Communications Limited plays a very significant role in providing positive change for the youth of Bangladesh. As a workplace, it provides for a very pleasant and open working environment where everyone shares the same sense of mutual respect. As an intern, I got the opportunity to work first-hand with the marvels who made mobile communication affordable to the masses of Bangladesh with their innovative ways. To this day, with assistance from its parent company, VEON Limited, Banglalink takes an innovative approach in all the projects that it undertakes. It ensures that people are satisfied, both inside and outside the organization. The Human Resource department, specifically, the Employee Relations team, where I was placed as an intern, takes care of the various aspects of employee engagement. One of the primary aim of the team is to make sure that employees are well aligned with the company goals, mission, vision, values, culture etc. Additionally, the team also organizes major events and activities in an attempt to engage employees with the organization. The team is also in charge of regulating and transforming the office culture and maintaining a two-way communication channel between the top management and employees, both of which are very important functions and crucial to the proper functioning of a company. Employee engagement as a concept is very broad and cannot be entirely covered in a single report, but I have attempted to discuss certain important aspects of it that I have experienced and worked with at Banglalink and further, tried to statistically substantiate the theoretical model that I constructed. The primary focus of this report is to establish a link between the aspects of employee engagement, to gain an impression of how it is perceived by employees and how it may stimulate organizational pride in an employee, benefitting both the organization and the employee.