Comparative analysis between before & after merger of Robi Axiata Limited

Abstract

When customers were tied to a fixed phone with its fixed phone number not many years back, mobile and cellular phones have flourished to meet up with the demand for communication that is getting in touch with others anytime, anywhere in the world. Robi Axiata Limited is one of the companies that has accelerated and sought out every nook and cranny of telecom products and services for both customers and businesses. By serving the urban dwellers and rural people simultaneously, Robi is going to fulfill the country’s vision to make communication a basic necessity and with the reach at all levels of the society. Sharing Robi’s experience and expertise with people of Bangladesh will not only assist in the development of the telecom infrastructure in the country but most importantly the people of Bangladesh remains connected and closer with each other. Robi is truly a people-oriented brand of Bangladesh. Robi marches ahead with innovation and creativity. Robi is committed to provide warm, friendly approachable services to its valued customers as well as mass society. Robi serves its subscribers with the philosophy of the excellence with the limited interconnection. I had the opportunity to work with the Supply Chain Management team as an intern for three months. The report is the reflection of those three months of learning and hard work at Robi Axiata Limited. The report has been started with the basic overview of Robi, its departments and has moved to the main topic of “Comparative Analysis between Before and After Merger of Robi Axiata Limited.” In the ‘Before Merger’ part, the different kinds of strategies, customer bases, organization structure etc, are discussed. In the “After Merger” part, the changes that happened in the organizational structural, strategies, re-branding etc are discussed. Then in the next section ratio analysis of the year 2012 and 2013 are shown. The three months experience enlightened me as how with small units of employee one can strategically work and solve hard tasks. The three month period also taught me that a good strategy can be really beneficial for a company’s survival in the market as a successful brand. On the other hand, if the strategy goes wrong then the company must pay for the mistakes it has made. If the mistake is severe, then it can be the downfall for the company and can take it to its financial graveyard.