Welcome to the upgraded BRAC University Institutional Repository. We are currently organizing collections after a recent system upgrade. Homepage category counters may temporarily show lower numbers while syncing, but over 27,000 repository items remain safe and accessible. Please use the search bar to find theses, scholarly outputs, and institutional documents.

Impact of repeat customers in profitability of service industry: A study on Mental health service

Thumbnail Image

Files

19104118_BBA.pdf (941.98 KB)

Date

2023-01

Publisher

BRAC University

Authors

Full item page

URI

http://hdl.handle.net/10361/22136

Citation

Abstract

This report focused on repeat customers contribution in profitability of service industry, particularly mental health service. It also discussed about Moshal Mental health services internal and external analysis and its financial aspects. It’s been found that repeat customers are more profitable than new customers considering cost-benefit analysis and secondary research. However, new customer acquisition is also important as new customers may become repeat customers at some point which is necessary for business scalability.

Keywords

Profitability, Cost-benefit analysis, Repeat customers, Service industry

LC Subject Headings

Service industries.

Description

Cataloged from PDF version of internship report.
Includes bibliographical references (page 21).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Publisher Link

Department

BRAC Business School

Type

Internship Report

Collections

Internship Report (Bachelor of Business Administration)