Service marketing in corporate sector (RMG)

Abstract

Service marketing in business to business segment is a complex thing especially in Bangladesh, where the market is price sensitive. Tri-Zone is an engineering firm, integrates whole security system solution. After Rana plaza incident buyers from western countries are more concern about factory compliance. So the main target of Tri-Zone is to meet compliance as per rule rather than proper service. Many garment owners just install the system without any knowledge which has been rejected by compliance authority. Tri-Zone born on the verse of Rana plaza incident and made a good relationship with compliance auditors. That creates competitive advantages over other companies. Most of the Garment owners even don’t care about the long term servicing system, rather than they want a short term service which will be approved by the compliance auditors. But Tri-Zone focuses on long-term relationship with a premium price. So the target customer of Tri-Zone is almost selective. The common habit of Tri-Zone is to introduce new technology and new product line for which customers are more satisfied than manufacturers. Tri-Zone is now trying to enter the new market like footwear, pharmaceuticals, and Government projects Hotels and commercial building.