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Current performance of Walton mobile in comparison with the competitors and effectiveness of its promotional activities

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bracu.type.groupStudent Works
dc.contributor.advisorKhan, Tanzin
dc.contributor.authorHasan, Md. Mehedi
dc.contributor.departmentBRAC Business School
dc.date.accessioned2017-02-20T09:11:00Z
dc.date.available2017-02-20T09:11:00Z
dc.date.copyright2017
dc.date.issued2/8/2017
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 32).
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.en_US
dc.description.abstractWALTON MOBILE is a sister concern of WALTON group which was initiated by S.M Nurul Alam Rezvi under the umbrella of R.B Group (Rezvi and Brothers) in 1977. WALTON MOBILE started its operations back in December 2010, and presently embraces no. 3 spot of Bangladesh mobile phone industry that worth 550 crore Tk. per month, accumulatively 6600 crore per year, where SYMPHONY holds no. 1 place and SAMSUNG is at no. 2. It possesses a market share of 12% with a growth rate of 7.96% as well as an annual sale of 5,603,520,642 Tk. in 2016. Based on the sales value of 2016, amongst the sales percentage of 100%, SYMPHONY grips 41.67%, SAMSUNG 32.33%, HUAWEI 9.44%, WALTON grasps 8.48%, and the remaining 8.08% is completed jointly by other rarely known brands. The directors of WALTON group are keen of promoting the group WALTON rather than individually highlighting WALTON MOBILE. Their most recent promotional activity for WALTON MOBILE was X4 Pro Pre Order which resulted in a sale of total 2,754,050 Tk. Their future visions include reaching every hand of Bangladesh along with producing all their products at own manufacturing plant.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMd. Mehedi Hasan
dc.format.extent32 pages
dc.identifier.otherID 13104004
dc.identifier.urihttp://hdl.handle.net/10361/7755
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectWalton mobileen_US
dc.subjectPromotional activitiesen_US
dc.titleCurrent performance of Walton mobile in comparison with the competitors and effectiveness of its promotional activitiesen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)