How Digital marketing works on pandemic

Abstract

Analyzen Bangladesh Limited is a well-established one-stop digital agency. Analyzen Bangladesh Limited started its journey as a software development company but years of working in digital platforms turn this company into a successful one-stop digital agency. Analyzen Bangladesh Limited growing on its success and also the first-ever Digital Media Agency in Bangladesh to go global with the establishment of Analyzen Singapore Pte Ltd and Analyzen Digital Myanmar Ltd. This study is based on How Analyzen worked on the pandemic and during that time how digital marketing works. As Analyzen is a global company and all over the world faces the crisis of COVID-19 and marketing haven’t stopped ever since so there has to be a big role to play by Digital marketing Agencies like Analyzen. This study aims to cover up the situation Analyzen faced during this pandemic and what are the key marketing strategies that help to continue the functions to fulfill a different brand requirement to reach their potential customers.