A study on the customer satisfaction at Prime Bank Securities Limited

Abstract

Customer satisfaction is the main key driver of any organization. If the customers are not satisfied with the service provided by the organization then the whole organization is at risk. In my report I have tried to focus about satisfaction level of the clients of Prime Bank Securities Ltd. The title of the report is “A study on the customer satisfaction level of Prime Bank Securities Ltd.” To prepare the report my job was to know about the customer’s perspective towards the firm and that was done by direct interaction with the customer, also by preparing a survey questionnaire focusing on different variables. The variables were selected through analyzing the firm and from the variables ten questions were prepared. After completing the primary interview with the clients and receiving the survey results the data is analyzed and the findings of each variable are also discussed in this report. After that what steps could be taken that is also suggested in this report. It came to know after completing the report that customers are mostly satisfied with the services provided by the company. Though they said that they have faced some problems while trading, but majority of them are satisfied with the overall services. This report will also help to know at which part the company needs improvement and what the clients really wants from the security firm