Outsourcing marketing strategies of Stencil Bangladesh Limited

Abstract

The internship report is based on outsourcing activities and marketing strategies of Stencil Bangladesh Limited. SBL is an outsourcing wing of Asiatic 360, which is the biggest and most reputed media and advertising company in Bangladesh. SBL is located in Banani, Dhaka. Moreover, it contains the overview of the functions and operations of SBL and the tasks that have been performed by me as an intern during this three months period of time. Through several interview sessions with the Business Development Director, Mr. Zaidul Khan, who is in charge of all the activities and business deals of SBL, I have come to know that there are other employees in Germany who works for SBL and are involved in business deals with the clients in Europe. The employees in Europe also help to collect payment from clients. The main job of SBL is graphic designing, which includes handmade clipping paths, masks and other photo editing services. There is a studio of 150 plus graphic designers working 24/7, the graphic designers are maximum four to five years experienced who are efficient and effective and are focused on client satisfaction by providing the clients with high end customized services. The studio runs on three shifts, there is morning shift, day shift and night shift. Fifty workers work in each shift, so this is how the company operation goes on 24/7. Mr. Zaidul Khan and the marketing team, which includes the marketing executives and the senior marketing manager, bring in the clients and takes job from the clients. The job is then passed to the studio; the studio completes the job according to the instructions given by the client. The job is then passed to the marketing team or Mr. Zaidul Khan, who then submits the job to the client. Then the client pays for the job done through “Pay Pal”, as this service is not available in Bangladesh yet, the employees in Germany receives the payment and transfers the amount to HSBC bank account of SBL. That is mostly how the company runs. Furthermore, there is an accountant who works for only SBL, who makes the invoices and send the invoices to the clients and also does other tasks of an accountant also. But the financial report of SBL is made centrally by the accountants of Asiatic 360.