The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.

Abstract

People can go on to an online food delivery platform to select a variety of eateries where they can make their order and get their preferred meal delivered right to their door. This service only recently began in Bangladesh, three years after it was introduced. Everyone now lives in the digital world thanks to the internet, which has altered contemporary society. Everything now looks incredibly futuristic thanks to technological advancement. A recent survey revealed how how tech savvy and reliant on practical life people have become. Digital technology has greatly accelerated and facilitated everyone's lives in the modern world, when mobility and speed are the norm. Even eating, one of humankind's oldest rituals, has changed as a result of the internet. In December 2013, Bangladesh's Foodpanda Bangladesh Limited, a German business, was founded. Rocket Internet, a renowned European internet corporation recognized for creating startups and holding stakes in various models of the internet-based retail sector, was responsible for its initial founding. The global brand Foodpanda, though, was sold to German rival Delivery Hero on February 13th, 2017. After the purchase, Foodpanda underwent a significant rebranding process and was merged with Foodora, another online firm that delivers meals. Since their service has changed in many ways as a result of their rebranding, I tried to concentrate in this report on the customer's perspective of Foodpanda Bangladesh Limited. Rebranding is one of the various strategies used to present a company to clients in a distinctive way. This report's goal is to defend Foodpanda Bangladesh Limited's current customer satisfaction levels while evaluating changes in those levels over time by comparing the results to historical data.