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The impact of social media advertising on brand awareness for TallyKhata businesses

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAnis, Mukit
dc.contributor.authorIslam, Md Tawsif
dc.contributor.departmentBRAC Business School
dc.date.accessioned2025-05-07T06:15:23Z
dc.date.available2025-05-07T06:15:23Z
dc.date.copyright2024
dc.date.issued12/10/2024
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 44-45).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.en_US
dc.description.abstractThis internship report aims to investigate “ The impact of social media advertising on brand awareness for TallyKhata businesses.” There are three distinct chapters in this study. An outline of the author's internship at Tallykhata company, is provided in the report's first chapter. Furthermore, in chapter two of. The author's study focuses on Tallykhata's historical data. such as purpose and vision, aims and objectives, and history. The company's sections are also described in chapter two. To ascertain the company's advantages, disadvantages, opportunities, and dangers in the advertising industry, a SWOT analysis was also conducted. Additionally, a competitive industry study is carried out with Porter's Five Forces model. An assessment comparing the impact of social media advertising on brand awareness for TallyKhata. Finally, the research shows how the organization is using the tools related to social media to spread their brand awareness that are based on the findings of the survey and the analysis of competitors.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMd Tawsif Islam
dc.format.extent45 pages
dc.identifier.otherID: 19204073
dc.identifier.urihttp://hdl.handle.net/10361/25873
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectSocial media advertisingen_US
dc.subjectBrand awarenessen_US
dc.subjectTallyKhata businessesen_US
dc.subject.lcshBranding (Marketing)
dc.subject.lcshInternet marketing.
dc.titleThe impact of social media advertising on brand awareness for TallyKhata businessesen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)