Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd.

Abstract

This internship report we will emphasis on the traditional marketing as well as digital marketing strategies, policies and practices incorporated by my experience at Navana LPG Ltd. Navana LPG is a concern of Navana Group and we will see the strategic marketing communications of Navana LPG in this report. Digital marketing is advancing or marketing items or brands by means of at least one types of electric media. It is not quite the same as customary marketing in that it includes the utilization of channels and strategies that empower an association to break down marketing efforts and comprehend what is working and Digital marketing is quickly developing power in the present marketing playing field, it is set to be the eventual fate of marketing, and it appears to be likely that digital media will before long supplant increasingly conventional structures inside and out. The certainties are that digital techniques for correspondence and marketing are quicker, progressively adaptable, and handy, so it is maybe obvious that once the innovation ended up accessible we started rapidly moving into the digital age. The primary concern is, the digital age is here, and those organizations that neglect to adjust to the new marketing atmosphere are at incredible danger of going terminated within the near future. More investments in digital media are needed which may give a better visibility of the brands and make the advertising and marketing atmosphere more delightful. The main aim of this report is to find the strategic standing of Navana LPG ltd and make a balance between the traditional marketing activites with the digital marketing approaches.