Standard operating procedure: sales & marketing The Westin Dhaka

Abstract

In terms of The Westin Dhaka Sales and Marketing department operation, it drives the hotel business into another level. Public relation and communication department plays a vital role in generating sales and create brand image of this hotel. They maintain fixed manual of promotional activities suggested from Marriot. The main focus of Westin Dhaka sales & marketing department is to create relationship; generate maximize business and revenue and get the best business in the town. The main strategy of getting market is to go for door to door marketing with corporates, social media marketing and tele marketing. They also focus on a loyalty program that named SPG Pro that makes The Westin Dhaka more closely connected with their clients. Sales week in every six months is another unique strategy used by the marketing team. Not just that from the Food and beverage team they do celebrate different food feasible in national day of different countries that makes the hotel a global one among its clients.