Evolvement of chopstick brand and customer feedback on Chopstick Instant Noodles

Abstract

The heart of accomplishment in any business lies in its marketing. Most parts of business rely on upon effective marketing. The discussion in this study is intended to introduce some of the branding strategies that Square Food & Beverage Ltd has adopted for the evolvement of the brand Chopstick and to know the customer perspective towards Chopstick instant noodles. This report is prepared in view of three months of practical experience. This report rigorously examines and discusses the different aspects of Chopstick brand, customer feedback and perspective towards Chopstick instant noodles. It also includes the findings and recommendations based on the customers‟ feedback. This report likewise comprise conclusion as indicated by my perspective which I think it would enhance the environment of this organization, if it was executed.