Forecasting and product allocation process of LG - Butterfly Marketing Limited

Abstract

LG- Butterfly Marketing Limited is a one of the largest Bangladeshi industrial conglomerate. This contributes to growth in national economy of Bangladesh. To bring efficiency and effectiveness LG- Butterfly Marketing Limited established supply chain management department in 2011. During that period supply chain management department only control distribution. From 2013 procurement, inventory, production, planning, distribution, depot management administer by supply chain management department, to minimize the cost and maximize the profit. To achieve its vision LG- Butterfly Marketing Limited gradually changes their traditional system to upgrading system. Though it is quite difficult to adapt the new system among the employee, they should train them in where they are lack behind. In spite of lack behind in few areas, because of SCM they able to provide superior value to their customer. SCM department did tremendous performance during the unstable political situation. As an example for the period of strike, they use rail and cargo trailer to ensure smooth delivery process and instead of day they deliver product at night to the party end from depot in 2013. Throughout the Bangladesh they established 11 depots under SCM department and increase 67 % by value through increase sales order. In some cases if they able to adapt with the change in SCM, then LG- Butterfly Marketing Limited SCM will be the model for Bangladeshi electronics Industry.