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ADA, translating data into actionable insights creating groundbreaking way forward for digital marketing

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BRAC University

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Abstract

Marketing has always been the most striking cannon among all the integrals since it makes individuals aware of the offerings the most. Meanwhile, with the glorious advancement of internet and technology, advertising changed its traditional shape to a more digitalized frame as people getting access to online platforms, at the same time getting driven by the contents that are presented there. The way this world of marketing has turned around, consumers nowadays are not satisfied with just the offerings that they are purchasing rather they want something more with it. ADA works with a core belief of facilitating the both end of this particular affair. Being one of the prime companies in Asia that integrates data, content, insights and media to come across constructive business outcomes shaped by providing digital solutions by ensuring 3- dimensional services Data Lab, Consultancy and Agency with the sole motive of emerging their customers and clients as winners.

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Description

Catalogued from PDF version of internship report.
Includes bibliographical references (page 19).
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020.

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Type

Internship Report