A roadmap to future: PHP Automobiles Limited

Abstract

This report analyses the marketing strategy of PHP Automobiles Ltd. PHP Automobiles Ltd is more likely a new company in automobiles business of Bangladesh. This report has the strategy of PHP Automobiles Ltd to sale the products. A concise biography of the company is also mentioned. To further describe the company’s approach, I have mentioned the specific kinds of the products and the logistic chains. To identify and analyze the marketing strategies of PHP Automobiles Ltd in brief is the main objective of this report. Here, primary sources of data and secondary sources was focused to collect necessary information. However, there were some limitations to gather proper information like time barriers, disclose the information, rules, and regulations. The company’s vision is be the benchmark in the automobile’s distributors of the country. It is mainly an innovative and technology-driven company that is trying its level best to deliver world-class products and at the same time ensuring the highest satisfaction by providing continuous value-added services by the specially trained PHP’ team. The primary focus is to enhance turnover by more than 50% by the year 2030. It was my honor to work for PHP Automobiles Ltd. The company has a specific department to accomplish specific tasks like marketing, sales, services, and spare parts departments in Chittagong city. I have mentioned the different activities related to sales and services that demonstrate work with different customers and meet their demands of cars. I have completed my five weeks internship at PHP Automobiles Ltd. The marketing department of PHP Automobiles Ltd is Various promotional functions for the marketing of products and services are carried out. These modules provide the functionality of market segmentation, target marketing, promotional strategy, planning product, positioning and development.