Creating brand perception of “Gourmet Bazar” through digital media company: Medium rare

Abstract

The internship course (BUS400) is a credit course required to finish the Bachelor's Degree at BRAC University. . This report contains my internship involvement of three months at Medium rare. I was appointed in the Digital part first and then I have worked with other departments as well. This report is the reflection of my learning and practices at Medium rare in my internship period from July to September 2017. Initially, I have discussed the outline of Medium rare as an organization, my work involvement and assignments, the significant lessons that I have learnt from my supervisor and co-workers, the experience of working, in actuality, gatherings, managing organizations, fast execution, brief insights about the workplace and about my cooperation with the collaborators and some more. Mainly, This paper examines the marketing strategies applied by Medium rare to promote its client brands through social media. Also analyze the importance of social media tools in order to create a brand perception amongst consumers. Moreover, This report talks about the impact the social media presence has brought upon the business and the performance after I took charge of social media for the businesses and also the challenges that I had to face in the whole process. Finally, the scope of improvement that can done for more development.