Impact of social media marketing and influencer marketing in today’s age

Abstract

As we are getting access to more and more advanced technology, we as a nation should progress towards building a much more impactful future. As not only the number of smartphone users is increasing but also due to advanced internet availability the mass gets a look into further options which were limited from the beginning. From getting options for dresses to consulting with doctors without borders, people have the option of choosing. And as marketers, we have to evolve with the situation as well and cater to people’s needs. And social media marketing is the current scope of opportunity for us to create and connect with people. While doing my Internship in Event Factory, which is a growing company with several wings, I got the opportunity to understand, learn and evaluate various factors of social media marketing and got the opportunity to get involved in an influencer marketing campaign and got to know how it works. And my report is a reflection of my learnings in the past 3 months.