Effectiveness of digital marketing of digiskiller agency

Abstract

This internship report reflects my experience at DigiSkiller Agency and my understanding of the digital marketing industry and its operations. Throughout the four-month period, I was treated as a full-time employee and gained valuable insights into how digital agencies function in Bangladesh. The report begins with a brief introduction of DigiSkiller Agency and an overview of the services it offers. It then highlights the importance of the study and discusses the various services provided by DigiSkiller Agency. A comprehensive analysis of the effectiveness of digital marketing in Bangladesh follows, covering topics such as the functioning of digital marketing and the significant role of smartphones in its growth. Recent trends in digital marketing are also explored, along with the digital presence of marketing industries in Bangladesh. The report includes several data tables that support the importance of digital marketing in our country. Additionally, recommendations are provided to address the flaws inherent in the digital marketing industry. It is important to note that this report was completed within a short timeframe, and some of the data may not be entirely accurate at the time of evaluation due to the ever-changing nature of digital analytics. However, despite these limitations, I believe this report presents sufficient evidence to acknowledge the effectiveness of digital marketing in Bangladesh.