Overall marketing strategies of Stencil Bangladesh Limited

Abstract

As I have completed my Bachelors in Business Administration, it is high time I observed the complexity of today’s business management. It is important to gather theoretical knowledge, but I realized that a practical experience can bring me more success to reach in my destination. So after the completion of my 4 years of BBA program, I am now headed to complete my internship program. I have done my internship at Stencil Bangladesh Limited, where I have focused on marketing which was as well my major subject to concern. In my report some outlines are drawn where the key topics are based on the marketing department of Stencil Bangladesh Limited. In the marketing segment, Stencil Bangladesh focuses on the inbound and online marketing strategies of its clients from both home and abroad. Stencil Bangladesh currently having its international clients from Germany, Netherlands, Denmark etc. My project topic is total marketing and business management of Stencil Bangladesh Limited. In my report I tried to identify the marketing practices of this company of clipping path and the procedure of the company to build up its worldwide business relationship. Stencil Bangladesh has started a competitive marketing practice as the graphic designing sector is now a very charming sector in Bangladesh and nations worldwide. So as a competitive sector, it is currently highly focusing on marketing to build up a strong relationship with its existing customers and thus collecting more customers in some contexts. This process makes the organizations inbound activity easier and a friendly environment for the employees to work together.