A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)

Abstract

Aarong one of the biggest retail chains in Bangladesh is persistently developing its brand value and trying to take it to a new height. Following this restless effort, HERSTORY was launched on 13th May 2017 which was revealed as designer wear under the tag of Aarong. In spite of it‟s not a separate brand, it needs its own identity separated from Aarong. The important goal of this report is to find out how Aarong introduces new product into the market and how they promote it to the valuable customers. Initially, inside the report, we can find out how Aarong started their journey and how the organization maintain their chain of command. This will also help to understand their production flow and organogram. Since our main study is to find out how they introduce a new product, therefore, we will be analysing more about their marketing department and discuss their actions and department structure. This report will also aid us to understand about my attachment with the marketing department as an intern. After appropriate analysis of the marketing strategies, we will try to reach a conclusion followed by recommendations.