Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry

Abstract

In order to complete my Internship program for Bachelors of Business Administration Course, I had the opportunity of a wonderful experience working for Robi Axiata LTD. First part of this report is based on the introduction, which includes topics like origin, objectives, organogram, and company profile and so on. It defines the process and background of the study. The next part of the report highlights a brief about the objectives behind preparing this report. Then the next part enlightens about the activities which are undertaken during internship period. The theoretical overviews of the usual and basic promotional strategies are also included in another part. In the main part of the report, we can gain insight about how Robi Axiata LTD. runs different lucrative campaigns in different times to attract its users. It is very much fascinating to know about the internal activities of CLM department, Market operation of Robi Axiata LTD.