Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division

Abstract

Rasel Industries LTD (RIL) is one of the most rising force in the automobile sector in Bangladesh. With a loyal customer base they are the pioneer in providing value for money motorcycle to the people of Bangladesh. RIL has cemented their position in the 150cc to165cc segment. RIL is the sole importer and distributer in of Lifan, Victor-R and Motocross motorcycle in Bangladesh. The brand RIL has their focuses on customer satisfaction and customer service above their profitability. It has been the key to RIL’s success so far. RIL’s most famous brand is Lifan. Lifan has some premium bikes in the 150cc-165cc segment. I am posted as an executive in Sales and Marketing Department. My job is to maintain relation between RIL and their dealers in Mymensingh division which includes six districts: Mymensingh, Jamalpur, Sherpur, Kishorgonj, Netrokona and Tangail. In my internship report I am going to analyze the current market situation based on the overall industry and also predict the future potential of RIL in Mymensingh division.